Your 26-Year-Old Target

Quick: Who are you trying to reach?

Please don't say "everyone." If you are crafting a strategy to reach "everyone," you are virtually guaranteed to reach "no one." Think of light. Light that is diffused does very little in terms of penetration. Focus it through a magnifying glass and you can set something on fire. Focus it into a laser and you can cut through sheet metal.

So let's get focused on who we are trying to reach for maximum impact.

First, if we really are talking about outreach, then you are not after the already convinced. So let's rule them out. Let's rule out the de-churched, too. Sure, they should be in a church, but they are already believers.

Let's be hardcore.

Which means we're talking about the unchurched unbeliever. The raw meat for evangelism. The testosterone for the mission. The person far from God. The one who doesn't give much thought, if any, to Jesus, to heaven and hell, and certainly not to a church.

But we're still not done.

Who is the average person in this category?

A 26-year-old. Click here to continue reading this post and to view the blog archive.

Daily Headline News

Study: Young Bible readers more likely to be faithful adults

Bible reading is the top factor. Twenty-nine percent of the young adults regularly read the Bible while growing up, according to their parents. On average, that group has 12.5 percent higher spiritual health than otherwise comparable individuals who didn't. (Smietana, Baptist Press)

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Future of Tech and Media: Waging a War for People's Time

The war for tech supremacy is moving to newer technologies such as augmented reality and voice assistants, as giant internet companies grasp for an ever-fleeting portion of people's time. (Brown, The Wall Street Journal)

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Why World Hunger Isn't Going Away As Fast As We'd Hoped

National numbers can look overly positive as well, masking deep pockets of deprivation within countries. For too long the top-line good news has distracted policymakers from the underlying bad news. (Aizenman, NPR)

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Sneak peek: DC's huge new Museum of the Bible includes lots of tech - but not a lot of Jesus

"The museum has fence posts — limits. It doesn't overtly say the Bible is good — that the Bible is true," said Steve Green, the Hobby Lobby chief executive and chair of the museum. "That's not its role. Its role is to present facts and let people make their own decisions." (Boorstein, Zauzmer & Bailey, The Washington Post)

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The History Books

The most influential book in human history is, without a doubt, the collected writings known as the Bible. And while most of us would like to know what it says, we haven't read it. Or even taken a tour of it. And for good reason. Delving into the Bible can be a daunting task. But what if we could take a guided tour, walking through all 66 of its books, and helped to know how to dip into the most pivotal passages? That's what James Emery White's latest series, "Thru the Bible in 7 Weeks," is all about. Whether you listen to one week or all seven, you will gain insight and knowledge about the Bible in a way unlike any other.

Click here to see this product and more.